Insights

Thoughts from my learnings and experience on how to become an Experience Leader.

Nov 29, 2023

Revenue Growth at Autobooks, Powered by Jobs Theory

This is a story about Chris Spiek, CPO at Autobooks used Jobs Theory to create a feature that now accounts for 50% of their revenue.

Customer Service

The Customer Isn’t Always Right. But They’re Probably Close.

Relationships are Everything

Marketing & Sales

Sales is from Mars. Marketing is from Venus. Or at least they think so.

Customer Experience

The Customer: An Unexpected Journey, Part 2—Designed for Greatness

Jobs to Be Done

The Customer: An Unexpected Journey

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