Devin Smith UX Designer

Ride and Drive Web Apps

Michelin knows how to impress journalists when they release new performance tires, but the way they were getting their feedback deserved something that matched their level of tire technology. When approached by a ride and drive team with the idea of recording journalist feedback digitally, I worked with a developer to create a secure, database-connected web app that would allow ride and drive participants to do just that.

Using a unique, numerical I.D. to log in, participants could rate new tires on each trial course. This web app has since been used for multiple events around the launch of the Michelin Pilot Sport A/S 3 tire and was versioned for the BFGoodrich g-Force Rival tire launch. I designed the app from wireframe to comps, and wrote the initial front-end code. I also supervised the versioning process.